Hi! I’m Yifei, a designer / problem solver / writer / artist / curious observer of the world.
Works
OKX Crypto Rewind 2025
Dec 2025, Art Direction / visual design / UI design
OKX’s Crypto Rewind transforms user data into a cinematic visual journey. I led the visual direction and crafted the graphic system through an AI-driven production workflow, balancing expressive storytelling with scalable execution. The campaign became a high-visibility brand moment across product and social channels, reaching global audiences with 1M+ visits and 30k+ shares.
Coming Soon
OKX Illustration System
Nov 2025, Visual design / Illustration / Design system
Defined modular illustration styles spanning Web3 and growth marketing. Created visual asset and pictogram libraries to streamline visual production at scale and deploy consistent visuals across product releases and campaigns. Piloted AI-assisted workflows and internal AI tool to improve production efficiency.
CoMove
May 2025, brand design / UI design / UX design / Ux Research
An award-winning mobility concept using systems-driven UX design to explore shared transportation as a platform for social connection. The project combines research, service architecture, and visual storytelling into a cohesive future-facing ecosystem.
CHA:D, an internal tool for Chello
July 2024, UX Research / UX design / UI design / Design System
Streamlining the Bank Operations and Customer Success Experience with an Internal Platform. (password: Oriental24)
Medicare Anti-fraud Initiative, Deloitte
May 2024, UI design / UX design / Ux Research / project management
A service design initiative addressing healthcare fraud prevention for seniors. I led the core feature design and accessibility-driven visual decisions within a multidisciplinary team, translating complex systems into clear, inclusive experiences.
